ASHEVILLE, NC – In less than 90 minutes The Grove Park Inn Resort & Spa gave away 96 free rooms exclusively through Twitter. A "Tweet" was sent out at 11:00am this morning to those following E.W. Grove on Twitter (www.twitter.com/ewgrove) and the first 96 who called a special “800” number was provided a free one night deluxe Mountain View accommodation stay at the historic resort located in Asheville, North Carolina.
"There certainly is a developing trend for the hospitality industry to promote on Twitter," Said Ron Morin, Executive Director of Operations at The Grove Park Inn Resort & Spa. "With our move toward more of an online presence Twitter seemed a unique way to give away 96 free stays."
"We launched this promotion to celebrate The Grove Park Inn Resort & Spa’s 96th birthday celebration in July," says Susan Phillips, Director of Marketing and Communications at The Grove Park Inn Resort & Spa. "We are one of the first major companies to launch a major giveaway as a way to reach and communicate with current and new customers. E. W. Grove plans to continue Tweeting to his loyal followers."
The Grove Park Inn was inspired by the internet success of one of its recent guests, President Barack Obama, who stayed at the Resort while preparing for his second debate with Senator John McCain. The Grove Park Inn is devoted to seeking creative endeavors and E.W. Grove on Twitter is a brilliant example.
Edwin Wiley (E.W.) Grove, who was a druggist who made millions creating and selling his elixirs and tonics, has a large following of Twitterers. In 1890 more bottles of "Grove’s Tasteless Tonic," were sold than Coca Cola™. Grove dreamed of building a place where people could go to relax, rejuvenate and forget about their woes became a reality in 1913.
The Grove Park Inn Resort & Spa is a four-diamond resort overlooking Asheville’s skyline and the Blue Ridge Mountains. Built in 1913, the Inn is on the National Register of Historic Places and a member of Historic Hotels of America and among Travel + Leisure’s Top thirteen Spa Resorts in the world. Amenities include a world-class spa, Club Floor, award winning fine dining, Donald Ross golf course, tennis, swimming, sports complex, retail shops, nightly entertainment and children’s programs. For information on The Grove Park Inn Resort & Spa go to: www.groveparkinn.com
Twitter is a free site where people can post updates of up to 140 characters to a webpage, an activity typically called microblogging. Other users can "follow" the updates or send direct messages, and the site can even be updated by SMS. The site, founded in 2006, is estimated to have between 4-5 million users and is believed to be the third-most used social network after Facebook and MySpace.