ASHEVILLE, N.C. – The Grove Park Inn Resort & Spa is pleased to announce the launch of Grove’s Magical Elixir 2.0 Campaign (www.GrovesMagicalElixir.com). The Resort has returned to its historic roots and developed a new viral marketing campaign and website celebrating Founder Edwin W. "EW" Grove’s infamous elixirs and tonics that eased the daily challenges of the human body and spirit. The campaign uses this metaphor by highlighting the Resort’s offerings as modern day "Elixirs" for various ailments, including woes associated with the current economic climate.
Grove was a druggist, who made millions with his concoctions in the 1890s, selling more bottles of “Grove’s Tasteless Tonic”, than Coca Cola(R). With his great success, Grove realized his dream of building a place for relaxation and rejuvenation. Working side by side with 400 men, he built a place that offers the comfort of home and the luxury of a resort, The Grove Park Inn Resort & Spa in Asheville, North Carolina.
"This campaign gives people a chance to make their own ‘Elixir’, in true E.W. Grove style," says Craig Madison, The Grove Park Inn Resort & Spa’s President & CEO. "It’s a great way to choose a remedy for personal ailments the economy may be provoking. Someone may simply need an elegant meal and a night away from home or a few days enjoying golf and spa treatments. It really puts the ‘Elixir creation’ in the hands of our guests."
"This campaign is definitely one of a kind. There’s nothing else out there with the look and feel of our video and web site. The video, available for viewing on YouTube, is a high energy glimpse of The Grove Park Inn Resort & Spa," added Susan Phillips, The Resort’s Director of Marketing & Communications. "When you go to www.grovesmagicalelixir.com, you can create a personalized e-Card with an Elixir prescription to send to friends and delivered in the voice of E.W. Grove himself. The Text-to-Speech technology, developed by Acapela Group, adds a fun and unique way of ‘talking’ to our customers."
With the new campaign, The Resort hopes to connect with customers by using current social networking technology in an intriguing and innovative way.